WANT MORE THAN PINK AND PRINCESS?
Our clothing, books, and accessories
inspire girls to follow ALL their dreams
of flying, exploring or engineering!SHOP NOW
I WANT TO BE A PILOT, FIREFIGHTER, OR ENGINEER
Our books bring to life trailblazing
female role models, so girls can
picture themselves in any careerGET NOW
clothes & books for daring girls
Inspiring Girls to Dream Big Without Limits
Girls Can be . . . Whatever They Want!
Walk through any girls’ clothing or toys aisle, and you see the same choices—pink, sparkles, and princesses. While it’s true some girls love these things, they also have other passions.
The messages on kids’ clothing and the types of toys labelled “for boys” or “for girls” matter. Children are malleable and constantly learning from all they observe in the environment around them. Gender stereotypes in kids’ products can limit how they imagine their futures.
9 YEARS OLD
GIRLS’ SELF-CONFIDENCE PEAKS AT 9 AND THEN PLUMMETS
Due to unrealistic beauty standards and body image issues.
WE’RE STARTING A MOVEMENT
We're not your average company. Pourquoi Princesse is much more than a lifestyle brand. We’re building a movement for girls’ empowerment and equality, and we’re starting where gender stereotypes form . . . in childhood.
You're on Instagram? So are we!
Each box is shipped full of dreams.
Girl Power & Equality
We empower girls to dream big with fun products & strong female role models.
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We're with You!
Let's build this movement together. Happy to listen to you and improve your experience.