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Play By Your Own Rules

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Play By Your Own Rules

Together We're Stronger!

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Together We're Stronger!

clothes & books for daring girls

Inspiring Girls to Dream Big Without Limits

Want More than Pink and Princess?

We’ve got you covered! Pourquoi Princesse empowers girls to dream big! Our clothing and accessories let girls wear their passion BECAUSE GIRLS CAN LOVE AIRPLANES AND CARS AND PIRATES TOO! Our activity books bring to life trailblazing female role models, so girls can identify with their SHEroes.

Our You Can Be A Pilot activity book launches in April! Pre-order yours today. We’re on a mission to show girls that they can be whoever and whatever they want to be, whether that means a princess, a pilot, or both.

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Girls Can be . . . Whatever They Want!

Walk through any girls’ clothing or toys aisle, and you see the same choices—pink, sparkles, and princesses. While it’s true some girls love these things, they also have other passions. 

The messages on kids’ clothing and the types of toys labelled “for boys” or “for girls” matter. Children are malleable and constantly learning from all they observe in the environment around them. Gender stereotypes in kids’ products can limit how they imagine their futures.

9 YEARS OLD

GIRLS’ SELF-CONFIDENCE PEAKS AT 9 AND THEN PLUMMETS

Due to unrealistic beauty standards and body image issues.

According to an American study

ONLY 24%

WOMEN MAKE UP ONLY 27% OF ENGINEERING STUDENTS IN FRANCE AND ONLY 24% OF ALL STEM JOBS IN THE US

Yet women comprise half the work force & STEM careers will be the jobs of the future.

According to French government figures
Based on U.S. Department of Commerce statistics

ONLY 31.4%

WOMEN REPRESENT ONLY 31.4% OF SPEAKING ROLES IN MOVIES

Yet women make up half of the population, and girls and boys need female role models.

According to a USC study
Based on a French government report

WE’RE STARTING A MOVEMENT

We're not your average company. Pourquoi Princesse is much more than a lifestyle brand. We’re building a movement for girls’ empowerment and equality, and we’re starting where gender stereotypes form . . . in childhood.

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Each box is shipped full of dreams.

Girl Power & Equality

We empower girls to dream big with fun products & strong female role models.

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We're with You!

Let's build this movement together. Happy to listen to you and improve your experience.