Free Shipping in France on orders over 75€ until 19/02 with the code FREESHIP19

BOXES FOR DARING GIRLS

Inspiring Girls to Dream Big Without Limits

What’s In a Pourquoi Princesse box?

1) 100% Organic Cotton T-Shirt
Empower girls to identify with any color, job or hobby through our unique designs.

2) Engaging Activity Book
Explore our 40-page full color publication with stories of daring women, creative art projects, hands-on science experiments & more!

3) Cool Accessories
Have fun with temporary tattoos, stickers, an iron-on patch & crayons.

Have a DARING GIRL in your Life?

Join us, share your story and get updates!

What's the Problem?

Walk through any girls’ clothing or toys aisle, and you see the same choices—pink, sparkles, and princesses. While it’s true some girls love these things, they also have other passions. 

The messages on kids’ clothing and the types of toys labelled “for boys” or “for girls” matter. Children are malleable and constantly learning from all they observe in the environment around them. Gender stereotypes in kids’ products can limit how they imagine their futures.

9 YEARS OLD

GIRLS’ SELF-CONFIDENCE PEAKS AT 9 AND THEN PLUMMETS

Due to unrealistic beauty standards and body image issues.

According to an American study

ONLY 24%

WOMEN MAKE UP 7.1% OF HIGH SCHOOL STUDENTS SPECIALIZED IN STEM IN FRANCE AND COMPRISE ONLY 24% OF ALL STEM JOBS IN THE US

Yet women comprise half the work force & STEM careers will be the jobs of the future.

According to French government figures
Based on U.S. Department of Commerce statistics

ONLY 31.4%

WOMEN REPRESENT ONLY 31.4% OF SPEAKING ROLES IN MOVIES AND ONLY 22% OF CHILDREN’S BOOKS SHOW A FEMALE CHARACTER ON THE COVER

Yet women make up half of the population, and girls and boys need female role models.

According to a USC study
Based on a French government report

WE’RE STARTING A MOVEMENT

Pourquoi Princesse is much more than a kit or lifestyle brand. We’re building a movement for girls’ empowerment and equality, and we’re starting where gender stereotypes form . . . in childhood.

You're on Instagram? So are we!

Worldwide Shipping

Each box is shipped full of dreams.

Girl Power & Equality

We empower girls to dream big with fun products & strong female role models.

100% Safe & Secure Checkout

We ensure your data is protected.

We're with You!

Let's build this movement together. Happy to listen to you and improve your experience.