UNLEASH YOUR GIRL REBEL

CLOTHES THAT EMPOWER GIRLS TO BE MORE THAN PRINCESSES

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UNLEASH YOUR GIRL REBEL

OPEN THEIR CLOSET TO ALL THEIR DREAMS

WHY BE A PRINCESS WHEN THEY CAN BE A PILOT OR AN ASTRONAUT?

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OPEN THEIR CLOSET TO ALL THEIR DREAMS

EMPOWER GIRLS

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NO "YOU'RE PRETTY" or "BE CAREFUL" INSIDE. 

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EMPOWER GIRLS

DREAM IT. WEAR IT. LIVE IT.

SMASH STEREOTYPES AND EMPOWER GIRLS

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WE’RE STARTING A MOVEMENT

We're not your average company. Pourquoi Princesse is much more than a lifestyle brand. We’re building a movement for girls’ empowerment and equality, and we’re starting where gender stereotypes form . . . in childhood.

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Each box is shipped full of dreams.

Girl Power & Equality

We empower girls to dream big with fun products & strong female role models.

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Let's build this movement together. Happy to listen to you and improve your experience.