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WANT MORE THAN PINK AND PRINCESS?

Our clothing, books, and accessories

inspire girls to follow ALL their dreams

of flying, exploring or engineering!

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WANT MORE THAN PINK AND PRINCESS?

I WANT TO BE A PILOT, FIREFIGHTER, OR ENGINEER

Our books bring to life trailblazing

female role models, so girls can

picture themselves in any career

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I WANT TO BE A PILOT, FIREFIGHTER, OR ENGINEER

TOGETHER WE'RE STRONGER!

Join the movement for girls' empowerment

and equality today. Get tips on how to raise

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TOGETHER WE'RE STRONGER!

clothes & books for daring girls

Inspiring Girls to Dream Big Without Limits

As Featured In

Girls Can be . . . Whatever They Want!

Walk through any girls’ clothing or toys aisle, and you see the same choices—pink, sparkles, and princesses. While it’s true some girls love these things, they also have other passions. 

The messages on kids’ clothing and the types of toys labelled “for boys” or “for girls” matter. Children are malleable and constantly learning from all they observe in the environment around them. Gender stereotypes in kids’ products can limit how they imagine their futures.

9 YEARS OLD

GIRLS’ SELF-CONFIDENCE PEAKS AT 9 AND THEN PLUMMETS

Due to unrealistic beauty standards and body image issues.

According to an American study

ONLY 24%

WOMEN MAKE UP ONLY 27% OF ENGINEERING STUDENTS IN FRANCE AND ONLY 24% OF ALL STEM JOBS IN THE US

Yet women comprise half the work force & STEM careers will be the jobs of the future.

According to French government figures
Based on U.S. Department of Commerce statistics

ONLY 31.4%

WOMEN REPRESENT ONLY 31.4% OF SPEAKING ROLES IN MOVIES

Yet women make up half of the population, and girls and boys need female role models.

According to a USC study
Based on a French government report

WE’RE STARTING A MOVEMENT

We're not your average company. Pourquoi Princesse is much more than a lifestyle brand. We’re building a movement for girls’ empowerment and equality, and we’re starting where gender stereotypes form . . . in childhood.

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Each box is shipped full of dreams.

Girl Power & Equality

We empower girls to dream big with fun products & strong female role models.

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Let's build this movement together. Happy to listen to you and improve your experience.