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Our Vision

Create a world without limits where girls and boys can reach their full potential, regardless of their gender

Our Mission

Inspire limitless possibilities and cultivate imagination and creativity by offering girls a universe of fun products that reflect all their passions

How will we do this?


Build an enthusiastic community of kids, parents, families & friends to share experiences & spread the word.


Share stories to inspire our kids to be themselves & stimulate conversations about girls’ empowerment & equality.


Create a universe of engaging lifestyle products for girls that break the mold of what currently exists in stores.